Nike have unveiled the new “Ousadia Alegria” boots for Neymar Jr, embodying an expression the athlete lives by and has tattooed on his calves.
Translating to “daring” and “joy,” respectively, the phrase “Ousadia Alegria” define both the Brazilian’s playing style and his personal mantra.
The Barcelona star said: “I associate ‘Alegria’ with the joy of living and playing football, which I love most, and ‘Ousadia’ in having the audacity to do something different, which people don’t expect to see.
Designed by renowned Brazilian artist, Bruno Carneiro Mosciaro (known as Bruno Big), the boots look very similar but are in fact different.
Mosciaro said: “I created two different images, one for ‘Ousadia’ and one for ‘Alegria,’
“There is a heart and there is a hand, so the idea is intended to be more graphic than a direct message. That is the interesting point of it.”
Bruno painted a giant canvas of 1,000 shoeboxes to commemorate the “Ousadia Alegria” launch, delivering the first pair to Neymar Jr. personally.
The remaining 999 shoeboxes featuring Bruno’s art (with the boots inside) will be available on January 31 exclusively via the Nike Football App.
The Ousadia Alegria collection, which includes training apparel and two Nike Sportswear footwear silhouettes, will be available beginning February 2 on Nike.com.